Credit cards remain the most popular payment method for online purchases. Visa, Mastercard, JCB, and American Express are widely accepted. However, some consumers prefer debit cards or prepaid cards, and it’s important to ensure your payment gateway supports these options.

One of Japan’s unique features is the popularity of convenience store payments. Customers can select “pay at convenience store” during checkout and then complete payment at nearby stores such as Lawson, 7-Eleven, or FamilyMart. This method is popular among consumers who prefer not to use credit cards online.

Bank transfers remain common in Japan, particularly for larger purchases and B2B transactions. When implemented carefully, they can offer a cost-efficient option and align well with established customer preferences. The Pay-easy system, which enables payments via banks and ATMs, is also in use. While these methods are generally slower than card payments, they continue to form part of many consumers’ regular purchasing routines.

Mobile payment services such as PayPay, LINE Pay, and Rakuten Pay are gaining traction, especially among younger consumers. Apple Pay and Google Pay are also becoming more common. Offering these options can improve convenience and appeal to tech-savvy shoppers.

Though declining, cash on delivery is still used by certain customer segments, particularly older consumers or those cautious about online payments. Offering COD may improve trust but involves additional logistics considerations.

To succeed, foreign brands should provide multiple payment options reflecting local preferences. This flexibility can reduce cart abandonment and build confidence. It is also important to ensure that the checkout process is smooth, secure, and clearly communicates payment details.